@TECHREPORT{Alv_Fac_2013, author = "Alvarez Cobo, Monica", title = "Facultad de Administracion de Empresas Comerciales y Economia", year = 2013, institution = "Universidad Colegio Mayor De Cundinamarca", url = "https://repositorio.unicolmayor.edu.co/handle/unicolmayor/1091", }